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Google Considering Investment in New Trans-Pacific Cable
Move Comes as Technology Companies are Sending More Traffic Across Private Networks

Google Inc. is weighing an investment in a new, multimillion-dollar cable across the Pacific Ocean, people familiar with the matter said, a move that comes as big technology companies send an increasing amount of traffic across private networks.

The prospective investment illustrates a counterintuitive trend in telecom amid debates about equal access to the Internet: Software companies like Google and Facebook Inc., which were born on the Web, are becoming responsible for the lion's share of the growth taking place outside of it.

The shift gives the companies more control over quality and prioritization of their traffic long before it reaches consumers. The search giant would control its own portion of the new subsea cable and use it to connect data centers in Oregon and elsewhere with Japan, according to two people familiar with its plans.

Google took a stake in a similar, $300 million cable finished in 2010. Telecom companies typically bundle several fiber optic lines into a single underwater cable and share the cost of construction, which can take more than a year.

Internet companies, banks and research organizations already use a quarter of the world's international bandwidth to send information across private networks instead of the public Internet, according to market researcher TeleGeography. Private networks account for as much as 40% of the traffic on certain corridors, like those across the Atlantic Ocean.

The closed-off networks are often used to more efficiently move around data that consumers will eventually fetch through the Internet. They give big tech companies a leg up on rivals who would have to spend millions of dollars to enjoy the same advantage.

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http://online.wsj.com/news/article_email/google-considering-investment-in-new-trans-pacific-cable-1403275030-lMyQjAxMTA0MDIwMDEyNDAyWj